We have some amazing news! Style Button was featured in local press last week, we were in the Ormskirk Advertiser, who kindly ran a story that celebrated us reaching our one year in business milestone.
We were so happy and grateful to see the story in print, a full page dedicated to us. It is so wonderful to have the support from local press and gain recognition for all the hard work that goes into Style Button, especially when juggling it around three little terrors.
Read about Style Button in the Ormskirk Advertiser
Here are some quotes made by Clare Blasbery in the story:
“My aim was to create a website that other women like me could relate to with images of everyday women of different sizes modelling the clothes. I just love the feedback I get from customers, who say they love that the clothes are modelled on different sized women. I think customers really like the fact that they can see what the same item looks like in different sizes.”
Clare also feels that women; especially new mums are under massive pressure when seeing celeb mums promoting post-natal body expectations of perfection on social media.
“Most modern lives revolve around social media; our phones are flooded with images of perfect lives and bodies. Talking from personal experience, this can negatively impact on self-esteem and mental health. My aim is to keep it real with the photography I use and help women to feel good about the clothes they order.”
The women modelling on Style Button, including Clare are all everyday women of different shapes and sizes, all have had children and have all experienced some of the changes that women go through after becoming a mother. This is to demonstrate what the clothing looks like on different body types.
Sizes on the website currently range from 8 to 18, and there are plans to include smaller and larger sizes in the future.
“My plans for the near future are to open a physical store, in my opinion the clicks and mortar concept is the future of retail on the high street and I think it is really important for retailers to combine both an online presence with a traditional bricks and mortar store.
“One of my main goals for this year is to expand into plus size ranges, I understand that I need to do more to cater for all women. I will always represent real women today, untouched and honest. It is so important for me, as the mum of two little girls that we are comfortable in our own skin, it is one of my main focus points as I grow the business.
“Women in my age bracket, aged 28 to 40 are usually in a transition stage, growing in their careers, motherhood or experiencing new life priorities. Few brands cater for them, it is either really young fashion or older. I feel passionately that there is a gap here, more women want to see brands that really represent them. I want women to come onto my website and see what the clothes would look like on someone just like her, an everyday woman who loves fashion and wants to look fabulous.”
We hope you enjoyed the story and would love to hear some feedback from you guys.
Much love, Style Button xoxo